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Making MEDIA

About Us

THE MAD/DASH COMPANY (M/D) was established in 2003. A boutique bespoke media, brand-strategy and creative marketing consultancy and content producer, MAD/DASH focuses on luxury goods and heritage brands as well as hotels, restaurants and wineries. We conceive highly targeted marketing strategies and execute thought-provoking campaigns for clients using custom- curated and -created content, strategic partnerships and special events.

MAD/DASH clients span print and digital lifestyle publishing (Esquire, Playboy); Swiss watchmakers (Rolex, Chopard, Girard-Perregaux, Porsche Design, Hublot); super-premium cigars (Davidoff of Geneva, Nat Sherman, Partigas, Cohiba); wine and spirits (The Macallan, Patron, Casa Noble, Palmaz Vineyards); independent luxury houses (David Linley, Globe-Trotter 1897); and five-star hoteliers (Graycliff) - all centered on one fundamental theme: prestige lifestyle.

MAD/DASH PRESS was founded in 2009 as a bespoke book imprint and incubator of exceptional coffee-table tomes and luxury textbooks. In 2015, MAD/DASH began a collaboration with renowned publishing house Rizzoli International; the duo's initial joint venture, DRIVE TIME: Watches Inspired by Automobiles, Motorcycles and Racing, will be published in March 2016.

MAD/DASH KIDS, Mad/Dash Press's children's imprint, is the multi-platform creator of the children's travel-and-culture book trilogy The Adventures of Zach & Zoey with Pilot the Dog Too, as well as the companion Web site, The World of Zach, Zoey & Pilot.


AARON SIGMOND is a publisher, editorial/content director and marketing consultant based in New York City and Charleston, South Carolina. His work focuses on subjects encompassing prestige lifestyle and heritage brands.

Since 2003, MAD/DASH has been Sigmond's side-pocket creative laboratory; it transitioned into a fully realized media entity in 2009 when he identified a marketplace need for a high-level strategic adviser to luxury-industry executives and entrepreneurs. It has been an unconventional career path, to say the least. Says Sigmond of the journey to MAD/DASH: "I was a magazine guy, then I was a marketing guy, now I'm a media, marketing and communications guy."

Sigmond has worked on several notable projects for Esquire and has written for Playboy, Robb Report Vices, Worth, Dealmaker, Private Air, Elite Traveler and Time Inc. He is the author or coauthor of five books, one an bestseller. Although he's best known for his luxury- lifestyle media pursuits, he has also written a series of children's books, The Adventures of Zach & Zoey with Pilot the Dog Too, under his childhood nickname, "Sig."

But enough about me, for more on me

Contact Us

Telephone : (917) 892-6455
Email :

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